How to create a hireable fashion portfolio

As written in my post below knowing who your target customers are becomes very important once in the real world of fashion. Some designers find it easier to dress people whose style is just like theirs...This is not a bad idea. What better way to sell to someone’s personal tastes when those tastes are identical to yours. I actually find it a little strange when a 55 year old man says that he "undoubtedly knows how to sell to a 13 year old girl"! I'm not saying it's impossible, but I sure as heck think that it isn't probable. Now, often I do a draft of a mood board and customer page and I don't finalize the layout to my portfolio until the very end of my designing process. However I already know what kind of clothes I'll be designing and the overall aesthetic/ theme for my portfolio...Therefore You can get a 1st draft sneak peak of the layout of what my portfolio will be. HERE IT IS!!!

I know what you’re probably thinking...doesn't look like much huh? But, I used to be the kind of designer that would put all kinds of crap on my presentation boards. However it never got the kind of reactions I received when I started making my presentations cleaner and with fewer colors. You have to realize that the person who interviews you for a job won't always be a designer, and therefore won't have the artistic mindset of a designer...so you can't always present a collage of magazine clippings and shredded fabric pieces to your interviewer. Your overall presentation should be clear and concise for all the sales people who might be hiring you, but it should also be aesthetically and artistically pleasing in order to satisfy all of the designers that might be hiring you as well.

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IN ADDITION:

It is not always necessary to create a customer page for each project, however you should know exactly who your customer is when designing and creating the projects presentation. Also you want to be able to answer any questions about your customer when asked in an interview. So, know your customer like the back of your Prada sunglasses!

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TO SEE WHAT MY FINISHED PROJECT LOOKS LIKE CLICK HERE